I’m a Writer, Communications Manager, and Events Coordinator, shaping brand stories and transforming spaces into cultural experiences within the Arts and Entertainment landscape.

My deep curiosity about everything led me to major in Journalism, and through those research skills and academic foundations, I’ve developed a strong sense of what makes an editorial action both valuable and relevant to its audience. My fascination with film and contemporary culture has driven me to craft strategic storytelling for global brands like Netflix and Cinépolis. Over the past seven years, I’ve immersed myself in the cultural world—developing omni-channel communication strategies and building strong editorial partnerships.

As an Events Coordinator, I’ve conceptualized and managed cultural corridors, design festivals, art fairs, exhibitions, and public installations. My drive comes from a deep commitment to keeping contemporary culture in motion—through community-building initiatives that open new ways of engaging with art and design. The goal is to create immersive, experiential moments that invite us to reconnect, spark dialogue, and embrace fresh perspectives.

I’ve had the honor of collaborating with legendary artists and designers such as Oscar Hagerman, Héctor Zamora, Julien Devaux, and Eduardo Sarabia, as well as esteemed institutions like Fundación Casa Wabi and architecture studios including Landa Arquitectos, Tabb Architecture, and Macizo Artisanal Engineering.

In 2023, I launched La Merced, a self-managed project dedicated to producing events and pop-ups that support independent artistic creation around the world. I’m currently finalizing my first academic paper on the legacy of AARON—the pioneering generative art software created by British artist Harold Cohen—and its impact on the field of artificial intelligence. This research is the result of a two-year investigation for my Master’s in Communication at Universidad Iberoamericana, and it will soon be exhibited in Mexico City.