Brand: Samsung MX

Campaign: Listen to your heart. Switch to Galaxy.

Idea:

The tables had turned, and the competition was fiercer than ever. With Apple’s most discerning audience now watching Galaxy, we seized the opportunity to finally win them over.

How?

By simply inviting them to listen to their hearts.

2018 Gold Effie Award Winner in the Telecom & Technology category.

Creative team: Alejandro Farfán, Javier Manzanera, Renée Alegría, Levi Menduet, Said Gil.

Agency: DoubleYou