Brand: Samsung MX

Campaign: TV Lovers

Welcome to TV Lovers—a movement that celebrates a new generation of passionate TV enthusiasts:

Those who never miss a game, savoring every perfect play, those who explore different worlds through every documentary, and those who dive deep into immersive gaming experiences

This generation knows we’re living in a golden era of television, one they can’t imagine life without—because they live for it!

TV Lovers is a social series starring two best friends—and true TV fans—who embody this passion. As Samsung’s ultimate advocates, they dive into all the incredible features of Samsung SUHD TV. Charismatic and easily excited by everything TV-related, these two will draw you in and have you loving it, too!

Creative Team: Javier Manzanera, Renée Alegría, Alejandro Farfán, Said Gil.

Agency: DoubleYou