Brand: Samsung MX

Campaign: Same DNA. New Galaxy A.

Idea:

Remember when TikTok wasn’t a thing? I do!

In this campaign, we convinced Samsung that the only way to reach Generation Z was by saying nothing at all. Instead, we invited them to do what they do best: create content, stay fearless, and have fun! Same DNA. New Galaxy A is Samsung Mexico’s first influencer campaign featuring fragments of content captured with the Galaxy A as the hero product. A short video series campaign told by Gen Z, for Gen Z.

Influencers: Ale Ivanova // Wereverwero // Banaz