Brand: Samsung MX

Proposal:

For this photoshoot, I set out to redefine Samsung’s digital strategy with an aesthetic rooted in local authenticity and forge a genuine connection between the brand and its audience.

Capturing everyday moments across Mexico City, we showcased real people and local talent immersed in the city’s vibrant energy while highlighting how users integrate their mobile devices into their day-to-day lives.

Creative Direction: Renée Alegría

Planning and production: Renée Alegría, and Maureen M. Evans.

Photography: Maureen M. Evans

Agency: DoubleYou